Bottling the Magic Behind Google and Facebook
Cloudera is the quintessential Silicon Valley story.
Three of the top engineers from Google, Yahoo and Facebook have teamed up with an ex-Oracle executive to tackle the problems inherent in quickly analyzing big piles of data. On Monday, they’re revealing a commercial product based on the open source software Hadoop, which provides the analytical magic behind the world’s biggest Web sites. The team at Cloudera, based in Burlingame, Calif., think they can extend Web smarts to the business world, aiding companies in retail, insurance, bio-tech and oil and gas.
Hadoop is the open-source version of the file system and MapReduce technology developed by Google. Google has used such software to rewire its entire search index, making it possible for the company to run ever-faster searches on cheap servers and to ask questions of its vast data stores and receive coherent answers.
Bottling the Magic Behind Google and Facebook – Bits Blog – NYTimes.com

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